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Dating online massive Match Group acquires Egyptian online dating business Harmonica to grow into Muslim majority opportunities

Dating online massive Match Group acquires Egyptian online dating business Harmonica to grow into Muslim majority opportunities

Fit people, the web based online dating massive with an industry cover in excess of $20 billion that possesses various dating web sites and applications like Tinder, OkCupid, PlentyOfFish, and possess got Egyptian internet dating business Harmonica, the Dallas-headquartered corporation established now in a statement to MENAbytes, without revealing financial details of the transaction.

Established at the beginning of 2017 by Sameh Saleh, Tamer Saleh, Shaymaa Aly & Aly Khaled, Harmonica’s app that is thoroughly intended for Muslims may help owners find a prospective life partner. The application, as a statement by complement team records, treatments cell phone matchmaking regarding hometown cultures and countries. Read more details about precisely how the app works in this particular bit there was posted last year.

“Sameh started Harmonica after witnessing their brother also relation try to satisfy possible partners by the positioned union system. He assumed technologies could help important connections and empower singles to fulfill their unique foreseeable lifetime associates, but there were no items providing their people or dealing with much conservative educational norms,” the business explained in an announcement.

Complement collection try acquiring the Egyptian business to serve 33 countries in indonesia and MENA which has a large Muslim population.

Harmonica’s small professionals of 12 full-time employees (for example the proprietors) is definitely becoming a member of the North american vendor as part of the acquisition and can evidently perform an English software including Harmonica presently features an Arabic-only software. Harmonica, per account, stay in headquartered in Cairo, with Sameh Saleh proceeding as President. It will be Match Group’s earliest workplace in between distance.

The North american company with this particular order will take on different (comparatively small) participants that are trying to treat the situation of dating online for Muslims, with YC-backed Muzmatch that not too long ago brought up $7 million show one, being likely the most notable an individual.

Sameh Saleh, co-founder and CEO of Harmonica, stated, “Two years back, most people based Harmonica with his siblings, counterparts, and family at heart, with all the purpose of helping these people line up an ideal partner. It had been important that whatever we constructed was something you should secure these people and stand for the principles which our community is concerned profoundly when it comes to. It Had Been important too that our father and mother was confident with them making use of our very own app.”

“We’ve previously facilitated many relationships just in Egypt and assume that with fit Group’s great enjoy, discover amazing possibilities in advance,” the guy added.

Mandy Ginsberg, Chief Executive Officer of complement collection, said, “As in our opinion, about intercontinental expansion and expansion, uncover huge populations of small single men and women — mainly across indonesia along with Middle East — which will be finding the company’s life partners in the near future, as are certainly not effectively supported by american remedies”

“The Harmonica personnel is not just clever and creative, but has established a properly separated and scientifically amazing merchandise that, although early-stage, truly knows the requirements of this customs. We feel we’ve realized terrific gift, with neighborhood competence and insights which will help you additionally achieve our international development solution,” she put in.

Harmonica would be supported 500 Startups (it actually was element of their particular international accelerator) and Flat6Labs Cairo. The associates with this specific acquisition have totally exited the Egyptian startup. It is basically the primary high-profile exit for Flat6Labs, one of many earliest and trusted accelerators belonging to the place.

Ramez El-Serafy, President of Flat6Labs, posting comments on celebration, believed, “From day one we’ve had a large amount of have confidence in Harmonica’s gifted teams, as well as their truly creative wedding matchmaking software; and after this, we’re glad that complement collection are spreading equivalent confidence in going forward due to this remarkable contract. This contract spots the very first significant Flat6Labs exit with considerable returns on investment in only over yearly.”


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